Samsung toont ontwikkeling van mobiele telefoon
22-02-2016 (10:42) - Campagnes
Het bureau 72andSunny Amsterdam kwam tot een 90 seconden commercial voor Samsung, waarin de ontwikkeling en geschiedenis van de mobiele telefoon centraal staat.
De commercial werd gemaakt rondom het event dat Samsung dit weekend in Barvcelona organiseerde: Mobile World Congress. De commercial is sinds 19 februari online te bekijken.
We zien daarin een van de eerste mobiele telefoons op aarde, zoals de SH-100 in 1988 tot de eerste horlogetelefoon. 's Werelds kleinste TV-telefoon verschijnt in beeld en de eerste MP3-telefoon. De centrale gedachte: Wie weet waar de vooruitgang ons nog naar toe zal brengen?
credits
CLIENT
Samsung Global
Pio Schunker - SVP, Global Head Brand Integrated Marketing
Sonia Chang - Director, Launch Marketing Group, Mobile Comm
Yeji Kim - Senior Marketing Manager, Launch Marketing Group
Lloyd J. Kim - Marketing Manager, Launch Marketing Group
Noo Ree Hur - Marketing Manager, Launch Marketing Group
Sophia Jang - Marketing Manager, Launch Marketing Group
AGENCY
Agency: 72andSunny Amsterdam
Executive Creative Director: Carlo Cavallone
Executive Creative Director: Stuart Harkness
Creative Director: Matt Heck
Senior Writer: Andy Johns
Designer: Domingo de la Villa Managing Director: Nic Owen
Group Brand Director: Brendan Bell
Brand Director: Hanna Pettit
Brand Manager: Rico Oyejobi
Brand Coordinator: Maaike Baan
Brand Coordinator: Amandine Decourcelle
Business Affairs Manager: Jaime Szefc
Business Affairs Coordinator: Selam Kehishen
Group Strategy Director: Tom Johnston
Strategy Directors: Maria Galleriu, Elena Lonita
Director of Production: Stephanie Oakley
Film Producers: Peter Williams, Jennifer Cursio
PRODUCTION COMPANY
Production company: 1st Ave Machine
Directors: Asif Mian and Bob Partington
Executive Producer: Isabella Parish
Producer: David Stewart
DOP: Manel Ruiz
Prod manager: Kerry Smart
Production Designer: John Beard
Art Director: Jiri Matura
Costume Designer: Rebecca Hale
Make Up / Hair Designer: Darren Evans
EDITORIAL
Editorial: Cut+Run, London
Film Editors: James Rose, Jack Singer
POST PRODUCTION
2D Lead compositor: Ricky Weissman
2D artists: Dirk Riesenfeld, Tom van Dop, Dan Sanders, Lise Prud’homme, Julia Caram
DMP: Vincent van der Klaauw
3D Lead: Amir Bazazi
3D artists: Ross McCabe, Luca Maccarrelli
3D Previs: Kitty Lin
Motion Design: James McIver
Colourist: George Kyriacou
Baselight assist: Kennedy Dawson
VFX supervisor on shoot: Jim Radford
Gwenn Hardoui: VFX producer
Edwin Elkington: VFX line producer
MUSIC
Music Publisher: Warner Chappell
Record Company: Warner Music Group
Composers: Michael James Kerr and Benjamin Peter Thatcher
Artist, Song Name: Royal Blood, ‘Figure It Out’
AUDIO
Audio Post Production: Wave Studios Amsterdam and Factory
Mix: Alex Nicholls-Lee
Mix Audio Post Producer: Ben Tomlin
Sound Designer: Phil Bolland
Sound Design Audio Post Producer: Lou Allen
EXTRA FOOTAGE
Starry Sky/VR shot: Vincent Brady Nocturnal Photography
