YoungDogs: Empowering the Next Generation of Creatives in Advertising

YoungDogs is a nonprofit organization that has been shaking up the Dutch advertising space since 1991. What began as an initiative to give young creatives access to global opportunities and learn from industry leaders, has grown into an industry-recognized platform that helps creatives launch their careers and master their craft.

As we move into 2025, we at YoungDogs have noticed that our impact has far exceeded its humble beginnings. For this reason, we are setting our sights on a bold new direction—one that redefines how we support young creative talent and challenges traditional ways of celebrating success in advertising.

Re-Introducing JongeHonden: Visibility, Education, and Access

At YoungDogs, we’re not about following the pack. We’re here to set the pace. Our mission remains rooted in three core pillars:
1. Visibility: We amplify the voices of emerging creatives, providing them with platforms that allow their work to shine and gain the recognition it deserves.

2. Education: We give practical, hands-on learning opportunities through pitches that help young talent hone their skills, all the way from client brief to receiving feedback from industry experts.

3. Access: To open the door to an essential network that can help turn dreams into big-time careers. The goal is to let them expand their network and catch potential opportunities.

The YoungDogs Difference: A Bridge to the Future

Since 1991, we have been clear about our role in the Dutch creative ecosystem: to connect and support young talent as they grow from fresh beginners to accomplished professionals who lead teams and shape global brands.
Being a connector goes beyond offering advice. It’s about creating real-world opportunities that empower creatives to take control of their journeys. By providing access to impactful experiences and essential networks, we help young talent lay the foundation for their future success.

What's next?: Creativity, Boldness, and Innovation

Looking ahead, YoungDogs is dedicated to challenging the status quo of the creative industry. We’re not here to make noise without purpose; we’re here to amplify the voices of fresh talent and ensure they are heard.

This year, we’re not an organization that’s only about sending creatives to Cannes. We’re refocused on practicing what we preach, pushing boundaries, being bold, staying creative, and leaving a lasting impact. With many new opportunities on the horizon, we aim to build on the legacy of those who came before us while introducing innovative ideas that will shape the future of YoungDogs for the better.

Join our mission

The YoungDogs movement isn’t just for young creatives—it’s for anyone who believes in the power of fresh ideas, bold voices, and a creative industry that is accessible to all. In order to make this happen, we need partners who support creating these opportunities for young creatives. If you’re ready to break the mold, make waves, and challenge what’s possible, we invite you to join us on this journey.

"We’re no longer an organization that sticks to what we’re known for. We’re open to collaborate, pick up new initiatives, and find new relevant partners in ways we’ve never been able to do before"

JongeHonden 2025

In line with our new fresh take on what and who our organization serves we’ll be shaking things up in a major way. Stay tuned early next year for some big announcements on what this looks like.

Where to Find Us

For more information about us, our upcoming events, and how you can join the pack, visit our social media or our website.

Website: jongehonden.nl
Instagram: jongehonden.youngdogs
Email: info@jongehonden.nl