Joe Pytka told me about having dinner on a sailboat with Terrence Mailck

04-06-2015 (15:46) - Bureaus

I have never been to the festival or the city of Cannes. Maybe that is what prompted the dream. Or perhaps it was signing the Cannes code of ethics letter on Friday. Or the hundreds of case study videos I had begun to review. Or that I had just finished Scott McCloud’s dreamlike graphic novel, The Sculptor. But Sunday night, after putting the kids to bed, I fell asleep on the couch and dreamed of Cannes.
 
In the dream I was drinking Campari from a little glass and went for a ride on a bike. I stopped at a store of curiosities and got off to go in and look around. The owner said I could have this old trombone.  My older brother had played the trombone when we were in school, so I knew that this one was really old, but in pretty good shape.  I took it with me and got back on my bike for a ride up to this bluff overlooking the water. When I arrived on the bluff I met up with Martha Stewart and her old friend-Spanish woman with salt and pepper hair. I didn’t know them, but they were warm and inviting. They offered me some olives like I’d never tasted before. One had a cashew in it and some type of chili. The other olive was exquisite (Martha's words not mine) and had a subtle flavour of cheese.
 
I don’t remember saying goodbye to Martha, but the next thing I knew I was speeding in a boat with the trombone toward a dock. I got out of the boat and went into an elaborate warehouse with a lot of oak barrels. A guy with a beard seemed to know the way around. What was in the barrels? Olives?
 
I woke up. A bit perplexed.
 
Later that morning I called a Cannes veteran, a mad producer in London I knew called Phil, and I asked what I should be wearing to Cannes. “Mate, just come as you are. That is why you are coming,” he said.

That left me feeling more at peace.
But still a bit unsure about my smart casual options.

Over een paar weken is het weer tijd voor de Cannes Lions. In de maanden naar het festival toe schijnen de ambassadeurs van de Orange Lions, juryleden en andere gastschrijvers hun licht op reclame, marketing en design en vooral: wat kunnen de Nederlandse creatieven in Cannes bereiken? Ditmaal is het woord aan Gregg Clampffer, Creative Director, 72andSunnyCannes Lions NL Juror 2015 (Promo & Activation).