PETA vraagt met komische film aandacht voor de octopus
PETA vraagt met hun nieuwste campagne, gecreeërd door Grey, aandacht voor het stoppen met eten van de octopus. In de film getiteld 'PETA Presents: The Octocurse' wordt een science fiction serie in seventies-stijl nagebootst.
Het is de eerste keer dat PETA met het bureau samenwerkt. Comedieregisseur Jeff Low is verantwoordelijk voor de productie van de fim. David Wiggleworth, Executive Creative Director bij Grey: “PETA wanted one thing…for people to stop eating octopus. It’s a serious brief that we tackled with a silly answer; by creating a very ‘real’ curse. And that curse? If you eat one of these creatures, you will turn into one. An idea as dark and dumb as this needed one man to bring it to life, my fiendishly funny friend Jeff Low.”
Einsteins van de zee
De dieren worden door PETA de 'Einsteins van de zee' genoemd. Vanessa Johansson, Anti-Speciesism projectleider voor de organisatie: “Octopuses are capable of complex thought processes: they can navigate mazes, use tools, and learn how to do such things as unscrew lids simply by watching. Yet every year, hundreds of thousands of these clever cephalopods are killed in crude ways for a snack. Because it’s often hard to reach people with these simple facts, PETA has partnered with Grey London – to give viewers food for thought and encourage them to show kindness to these animals by leaving them off their plates.”
De film is hier te zien.
