Effie maakt de Effie Index 2023 bekend
Effie Worldwide heeft de 2023 Effie Index bekendgemaakt, een beoordeling van de bedrijven achter 's werelds meest effectieve marketingstrategieën.
In The Effie Index worden de meest effectieve bureaus, marketeers, merken, netwerken en holdings wereldwijd beoordeeld op het gebied van marketing. In totaal werden er 4750 inzendingen beoordeeld.
De resultaten
Most Effective Marketers
Top 5: AB InBev, Unilever, McDonald’s, PepsiCo, The Coca-Cola Company
Most Effective Brands
Top 5: McDonald’s, KFC, Oreo, UNITED24, Burger King
Most Effective Agency Holding Groups
Top 5: Omnicom, WPP, Publicis, Interpublic (IPG), Dentsu
Most Effective Agency Network
Top 5: McCann Worldgroup, DDB Worldwide, Ogilvy, BBDO Worldwide, Leo Burnett Worldwide
Most Effective Agency Offices
Top 5: AlmapBBDO (São Paulo, Brazil), Leo Burnett Dubai (UAE), McCann Worldgroup Gurugram (India), GUT (Buenos Aires, Argentina), Leo Burnett India (Mumbai)
Most Effective Independent Agencies
Top 5: GUT (Buenos Aires, Argentina), Special (Auckland, NZ), Gres Todorchuk (Kyiv, Ukraine), Valor Socios de Marcas (Lima, Peru) and GUT (São Paulo, Brazil)
2023 Regional Rankings
Asia Pacific
The Coca-Cola Company (marketer), McDonald’s (brand), WPP (holding group), Ogilvy (agency network), McCann Worldgroup Gurugram (agency office), Special (independent agency)
Europe
McDonald’s (marketer), UNITED24 (brand), Omnicom (holding group), McCann Worldgroup (agency network), Gres Todorchuk (agency office & independent agency)
Latin America
AB InBev (marketer), McDonald’s (brand), Omnicom (holding group), BBDO Worldwide (agency network), AlmapBBDO (agency office), GUT (independent agency)
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Middle East & Africa
Landmark Group (marketer), K-Lynn (brand), Publicis Groupe (holding group), Leo Burnett Worldwide (agency network), Leo Burnett Dubai (agency office), Joe Public (independent agency)
North America
Unilever (marketer), Froot Loops (brand), IPG (holding group), McCann Worldgroup (agency network), Starcom Chicago (agency office), Mischief @ No Fixed Address (independent agency)
